Video Recap: BOON THE SHOP x ICNY Customization Laboratory

South Korean premier menswear retailer BOON THE SHOP recently hosted a special customization event with New York based alternative sportswear brand ICNY. During the event, customers had the unique opportunity to personalize t-shirts with ICNY founder and designer Mike Cherman. Customers were provided with an array of reflective graphics and designs to choose from, exclusively designed for BOON THE SHOP. The goal of the collaboration was to provide the customers with a chance to become a designer in the hand-made style that was the roots and foundation of ICNY.