Feauturing ICNY's range of reflective apparel, this video from Above the Clouds Store in collaboration with Negative Films follows a friend on his journey home from his studio through the streets of Sydney, Australia. Credits Video by Negative Films http://www.negativefilms.net/Pre / Post Production: Aaron Zanbaka & Steven Lattuca About Negative Films Negative...Read More
"We all start from somewhere. About 3.5 years ago I was riding home and was hit by a car. The next day at work I grabbed a pair of socks, some reflective tape and made the first pair of ICNY socks. This whole brand was created out of necessity for safety apparel where style is the focus."
-Mike Cherman, Founder.
Cycling is great exercise and a fun way to express individual style, but can sometimes become hazardous, especially on city streets. After several accidents and numerous close calls, designer Michael Cherman decided he needed something to help himself stay safe while riding at night. He set out to create a line with one goal in mind: make functional and stylish basics with visibility features. And just like that, ICNY Reflective-Wear was born.
ICNY utilizes a unique 3M reflective application on socks and t-shirts that produce a strobe effect when lit, making the wearer visible at night. ICNY is not just for cyclists. It’s for anyone who wants to be seen at night; runners, skaters and pedestrians alike, meeting at the intersection of safety and style. Everything from design to production happens at Cherman's studio in Brooklyn, NY.