Posted on April 29 2015

ICNY was proud to be a partner this years Red Hook Criterium no. 8, that took place right here in our hometown of Brooklyn, New York. Every partnership, sponsorship, or collaboration should always be meaningful and purposeful, so the brand’s goal was to be able to provide the race and the amazing people behind the scenes with essential garments to wear throughout the event. In partnership with the events presenting sponsor, Rockstar Games, ICNY was able to accomplish creating exclusive apparel for the race officials and volunteers with the ICNY ethos in mind – to be seen, in style.

Pictured Above: Race Founder/Director David Trimble in the ICNY Race Official Shirt and 5th Floor Rider Seth Holmes in ICNY Reflective Volunteer T-Shirt

Aside from the hundreds of race volunteers and officials, ICNY was also extremely honored to provide reflective-wear for athletes competing in the race including cycling teams the Fifth Floor NYC/LDN and Mars Cycles as well as running crew Black Roses NYC. With the main event always taking place in the dark of night, it was a no-brainer that both RHC crew and athletes alike should be outfitted with gear containing signature ICNY reflective elements so that they could stand out from the crowd and the race itself. Similar to ICNY, the Red Hook Crit was born because nothing like it existed, and continues to grow because of its relevance and necessity.

Quinn Gundersen | fundersen.com
Donalrey Nieva | donalrey.com
Roman Siromakha | @roman_sir

Be on the look out via Red Hook Crit Official Photo Blog for additional images from our photographers in the near future.


Pin It

Recent Posts