Sourcing Journal recently featured ICNY for the brand's use of reflective elements to not only promote safety, but also style. Read the entire article here. Discover the latest in reflective apparel and accessories here.

"With one pedestrian being hit and killed by a car every 109 minutes in the U.S., as per the National Highway Traffic Safety Administration, people who run, walk or cycle at night need to wear something that will help them stand out. And Scotchlite, which has been around since the 1930s and is also used to make road signs visible at night, has been embraced by apparel designers of late.

Mike Cherman, founder of ICNY Sport, was wearing dark clothes one night when he was hit by an SUV. The unfortunate incident prompted him to design fashionable yet functional clothing and accessories that feature Scotchlite on key areas."