PRESS RELEASE: The Puma x ICNY "Heartbreaker" Faas 100
Posted on February 04 2015
PUMA COLLABORATE WITH ICNY TO LAUNCH THE VALENTINE’S DAY “HEARTBREAKER” FAAS 100 RUNNER
February 4 2015, PUMA partners with alternative sportswear pioneers ICNY to infuse on the new Faas 100 “Heartbreaker” running sneaker. Capitalizing on the expertise of ICNY the runner features an all over reflective texture, designed specifically so the wearer is able to shine even in the darkest hour. ICNY was developed after designer Mike Cherman was struck by a car whilst cycling. Inspired by this event, ICNY was created with a goal of providing added safety and increased visibility by using reflective materials on key areas of sport apparel and accessories.
Utilizing PUMA’s performance expertise and ICNY’s reflective technology, the Faas 100 “Heartbreaker” was born. The lightweight and breathable characteristics of the Faas 100 is the perfect weapon or pounding the pavement, sprinting the streets and tackling all terrain. Its crimson red armor, inspired by Valentine’s Day, summons the inner hero that lives within all our hearts. Built for all runners who continue to push themselves, limits and boundaries through the passion and love for sport.
Available exclusively from the 7th February on www.icnysport.com. The global drop to follow on the 14th February.